Video Interview of CEO Satya Nadella

Nadella is playing a long game, and he’s insisting Microsoft start by focusing on what he calls the “leading indicators of success” like customer engagement and usage, instead of the “lagging indicators” like profits and revenue. It’s an entirely new culture at the company, and it culminates in Nadella’s vision of why Microsoft exists — “to make things so other people can make things.”

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In this infographic, WIDEN introduces you to ways that you can successfully infuse visual storytelling into your marketing efforts. Learn about what visual storytelling can do for marketers and how you can use it to get more love, more fans and more conversations without overloading your staff and resources.


Widen Infographic

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Google Project Soli : Very Advanced Technology

Project Soli is developing a new interaction sensor using radar technology. The sensor can track sub-millimeter motions at high speed and accuracy. It fits onto a chip, can be produced at scale and built into small devices and everyday objects.

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Boss Less Organization

Enspiral is a distributed network of independent minded social entrepreneurs, so instead of appointing a CEO they put out an RFP for Servant Leadership. Gina Rembe tells the story of the Catalyst experiment, and exploring how a large network can execute collective strategy

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75 Examples to Spark your Content Marketing Strategy

Content Marketing is gaining much higher traction in comparison to other ways of marketing.

Check out some inspirational examples of applying Content Marketing

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Generation Moth

We now live in the touchscreen paradigm. These interactive glowing rectangles are infiltrating our lives: from our desks to our wrists to our living rooms.
These touchsceens are having an even more magnetic effect on children who get attrated to them like moths to light.
This is Generation Moth: a whole new generation that is growing up with screens—screens which always hold the promise of
interactivity and something more engaging than the rest of the environment that they inhabit.

This screen-addicted generation is going to massively change the way people live and attitudes towards the world, for generations to come.

Read more @

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Strategic Alliance for 10xGrowth

10X growth starts as a mindset, then requires strategic alliances. 10X growth is actually easier than 3X growth because it requires leveraging strategic partnerships
rather than simply trying to grow on your own

Read a detailed article @

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How to do more with less

Frugal Innovation : Take what is abundantly available to solve what is scarcely available.

Amazing TED talk by Navi Radjou.

Navi Radjou has spent years studying “jugaad,” also known as frugal innovation. Pioneered by entrepreneurs in emerging markets who figured out how to get spectacular value from limited resources, the practice has now caught on globally. Peppering his talk with a wealth of examples of human ingenuity at work, Radjou also shares three principles for how we can all do more with less.

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Narendra Modi and Followership

I have no argument with this enthusiasm. Leaders matter greatly. But in searching so zealously for better leaders we tend to lose sight of the people these leaders will lead. Without his armies, after all, Napoleon was just a man with grandiose ambitions. Organizations stand or fall partly on the basis of how well their leaders lead, but partly also on the basis of how well their followers follow.
– In Praise of Followers, Robert E. Kelley, HBR November 1988

Leaders can’t exist without followers. As per ‘Followership’ the article from Kristina G. Ricketts of University of Kentucky, College of Agriculture, there are five diverse rationales that followers tend to use when deciding to follow a leader, some are negative and some are positive.

  • Fear of Retribution – “If I do not follow, I may lose my job!” Following out of fear.
  • Blind Hope – “We must do something, and I hope this works!” In this situation, the follower is desperate for some solution and is probably only following due to a lack of alternatives.
  • Faith in Leader – “What a great person. If anyone knows the answer, they do!” Here, the follower is blind to the solution but follows because they have put faith in the leader.
  • Intellectual Agreement – “What a good idea, that certainly makes sense!” Logic guides this rationale, and the follower understands the logic of the argument the leader is putting forward.
  • Buying the Vision – What a brilliant idea, I don’t care who thought of it!” When followers buy a vision, they are emotionally identifying with a view of the future that appeals to them in some way.

In a tabular form it will look as follows:

Narendra Modi was being perceived by a wide section of intellectuals and media that there is “outright opposition” to his candidature as Prime Minister. They forgot that he had ‘Powerful Buy-In’ followers. Narendra Modi along with ‘Powerful Buy-In’ followers was able to not only convert the followers from ‘Wait & See’, ‘Blind Hope’ and ‘Blind Faith’ segment but also from “Outright Opposition” to ‘Powerful Buy-In’ followers e.g. Madhu Kishwar, M J Akbar etc.

To do this, Narendra Modi didn’t just stand in front of a group or organization and demanded buy-in. He was able to do so by creating a sense of identity among ‘Powerful Buy-in’ through talking about “Developed and Strong India”. Followers notice what their leaders say and do. If followers value what leader has done / doing then they start promoting the leader and acting themselves as spokesperson for the leader. This happened with Narendra Modi. He had a developed Gujarat to showcase.

No matter who is memorialized as founder, no nation or organisation is built without the collective effort of a group of able, energetic, unsung followers. The nature and functions of a great follower are little understood and almost never articulated. But this is not the case with Prime Minister Narendra Modi. He always acknowledged the role of followers, he always mentioned about representing 5 Crore Gujarati’s as Chief Minister of Gujarat and now as Prime Minister he talks of 125 Crore Indians.

No leader however brilliant, however charismatic can clean river Ganga on his own. Addressing a large gathering on the banks of Ganga at Dashashwamedh Ghat, during his first visit to the Varanasi town after winning the Varanasi seat by a huge margin of 3.7 lakh votes, Narendra Modi said, “I have one dream that I want to begin from Kashi, but that work cannot be done by the government alone, it also needs the help of the people of Kashi,”.

Followers need leaders to help them follow what leaders themselves are following. This relationship takes the form of a shared response-ability to a shared calling. Both find each other in a true fellowship to create the world responsibly. (James Maroosis, Leadership: A Partnership in Reciprocal Following)

Narendra Modi is a successful leader because he understands (i dare say, he alone understands among the current leaders worldwide) followership so well. He understands “Followership is a discipline of supporting leaders and helping them to lead well. It is not submission, but the wise and good care of leaders, done out of a sense of gratitude for their willingness to take on the responsibilities of leadership, and a sense of hope and faith in their abilities and potential.” (Paul Beedle)

In Developing Great Leaders – One Follower at a Time, Rodger Adair says: Followership is not a part of leadership – leadership is a part of followership. All people begin with the foundation as a follower and build up from there.

“This article is copy right protected and can be reproduced only with permission”.


  • Sharad Mistry wrote:


    With your latest CXO effort starting with Narendra Modi & Followership, you have chiselled out a much-needed, but less thought fresh approach towards the cross-spectrum of the leadership for this wonderful country called Bharat, of which India is just kid on the bloc, and an aspirational one at that. We all of your friends in particular, and also the Friends of Bharat in general earnestly look forward to the serious acceptance by the target audience – Chairmen, Directors, CEOs, CFOs, et all – of your hearty, soulful and highly intelligent pointers in finding new ways and means to convince the masses to join hands to take this country forward in this new Knowledge Era.

    Yours is surely a Challenging Effort which will surely need the much-needed coming together of intelligent minds – not just profit-and-benefit seekers. This will call for periodic sitting across the table by (a) the Political leaders; (b) the leaders from the private sector, and also the socio-religious leaders to be able to see the elusive common goal and also seriously and intelligently work to achieve the goal in time-bound manner.

    After a serious Samudra-manthan like mental and physical churning, you have brought out what we have woefully forgotten – Yathaa Raajaa tathaa prajaa – as is/are the leader/s, so are the foot-soldiers/followers. It is the leader/s who do the much-needed Samudra-manthan with themselves and also with his/their generals and the foot-soldiers/followers, to seriously dream individually and collectively of the divine and common goal of holistic growth and prosperity of/for one and all.

    Congratulations, once again to take the modern-day Bulls by their Horns!

Author : Sandeep Singh, , #swastiknetin
an initiative supported by Rishipal Chaouhan of JIVA

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NASSCOM Social Innovation Honours 2014 Winners

NASSCOM Foundation, the social development arm of NASSCOM announced the winners of the NASSCOM Social Innovation Honours 2014 edition today. This is the sixth year of the Honours and over these years the Foundation has given many social innovators a platform to showcase and scale their initiatives.

NASSCOM Foundation endeavors to promote technology based social innovations that work towards solving some of the most pression social challenges that our country faces. The Honours have been supported by Industry leader Genpact, since its inception.

This year the NASSCOM Social Innovation Honours received astounding responses with over 300 final applications from all parts of the country. This year finalists consists of i-Mobile Labs, Far-eye – last mile delivery of products, Cloud-based proprietary Health Management Information Systems, Centralised Online Real-time Electronic PDS and others that are geared to provide services, strengthen processes, and creating lasting solutions for the end beneficiaries in India.

The Grand jury members that selected the winners were Mr. S. Ramadorai – Vice Chairman Tata Consultancy Services Limited, Mr. Jaithirth Rao – Chairman of Value Budget Housing Development Corporate of India Pvt. Ltd, Ms. Kalpana Morparia – Chief Executive Officer J. P. Morgan India, Padamshree Dr. Ashok Jhunjhunwala – IIT Madras and Ms. Valsa Nair – Additional Metropolitan Commissioner MMRDA.
The winners of the sixth edition of the Honours span innovations across the fields of, governance, healthcare, education and citizen services.
Commenting on this occasion Ms. Rita Soni, CEO NASSCOM Foundation said, “India has many social problems and to solve these endemic issues, we require innovation and active participation from people across the country, across all sectors. The thought behind the Honours is that technology has the ability to bring forth social change in a way that no other tool can. The NASSCOM Social Innovation Honours not only recognize these ideas and projects but bring them to a platform where they can collaborate with the nation’s most innovative and inclusive industry. I congratulate all the winners and hope that they will continue to bring about a positive change in India through their innovations”.

“Information and Communication Technology fosters growth in emerging economies as it creates an enabling eco system that not only produces entrepreneurs but also drives inclusion.” said Mr. Mohit Thukral, Senior Vice President Genpact. “The innovations around ICT open up avenues for large scale, sustainable development. We congratulate the winners of NSIH 2014 on their commendable work using ICT to transform citizen participation, health care delivery, education solutions, e-governance and financial inclusion.”

Apart from the recognition that comes with the awards, the Honours provide social innovators and entrepreneurs with exposure to the entrepreneurial ecosystem through mentoring, exposure to potential investments and other opportunities of engagement.

This year, for the first time, a special Jury’s Choice Cash Award is being given at the Honours.


List of Winners:

Award Category : ICT led Social Innovation by a Government Body

iSARITA, Department of Registration and Stamps, Pune, Maharashtra: Integrated Stamp and Registration Information Technology : iSARITA is a web based centralised system which helps in streamlining the process for both the department and the citizens. Citizens can now find information on property transactions and registrations easily and can also use the online public data entry tool to enter their data themselves.
Centralised Online Real-time Electronic PDS (COREPDS), Department of Food, Civil Supplies and Consumer Protection, Government of Chhattisgarh : COREPDS empowers the beneficiary by offering a right to choose FPS of her liking. Beneficiaries in COREPDS have been allowed to take their ration from any FPS by authenticating themselves by any one of the multiple instruments allowed such as Smart Ration Cards, Rastriya Swastha Beema Yojana, One Time Pin. The project has empowered the end beneficiary thereby reducing exploitation. The healthy competition improves quality of service amongst the shops.

Award Category : ICT led Social Innovation by a Corporate (CSR)

DataHalli BPO, JSW Foundation : With a core focus on marginalized and exploited women this initiative aims to provide means of employment to women from the 21 villages that surround the JSW Steel plant in Vijayanagar. Working at the BPM centre provides rural women with a sense of pride and dignity while giving them a source of income. The centre also trains the community in skills such as data entry and typing etc.

Award Category : ICT led Social Innovation by a Corporate (Responsible Business)

Jaipur Rugs Company Pvt. Ltd. : The organization has deployed ICT to streamline the production process starting from yarn production to delivery of products, generating employment for 40,000 grassroots level people. Technology is used to create designs for the carpets; villages are linked using Virtual Private Networks and uses technology to monitor, maintain a quality check, date recording and analysis.
Paperless Automated Testing, EduLabs Solutions (Certificate of appreciation): Edulabs advanced cloud based solution for paperless tests is served over web or android devices. The paperless testing solution provides analytical tools and ease of delivery. The solution has the capability of saving upto 48 Lakh trees per year.

Award Category : ICT led Social Innovation by a Social Enterprise

Competency Based Experiential Learning Solution (CoBELS), Callystro Infotech Pvt. Ltd. : Callystro works towards developing interactive content, completely game and activity based which solves the biggest problem which is the learner engagement. Learners repeatedly like to play games. Hence the solution is capable of holding both the attention and retention of concepts through repeated engagement by the child.

Award Category : ICT led Social Innovation by a ‘Not for Profit’ organization

Technology enabled Rural Primary Healthcare Service Delivery, SughaVazhvu Healthcare : SughaVazhvu’s innovation is a cloud-based proprietary Health Management Information System (HMIS). Other than capturing patient-physician interaction the web-based, open source HMIS has fully functional units for supply chain management, monitoring and evaluation, clinical audit and integration with android based mobile platforms for data integrations. Modules such as human resources management, training management, clinical data analysis and community disease mapping aided by geo-visualization are under development.

Award Category : ICT led Social Innovation by an Individual or Group

Governing Education Management Systems (GEMS), Arpita Gopal and Gauravi Pimpalkhare :
GEMS is an academic institution administrative solution which supports a platform for a connected campus, with processes seamlessly sinuous across departments, constituents and stakeholders. At the user level GEMS provides a familiar experience with easy access to the requisite information. Simple, collaborative and integrated applications across departments and constituents foster speed and streamlining of functions.

Award Category : ICT led Social Innovation by Multi Stakeholder Partnerships

MeeSeva – Issuing of Digitally Signed Government Certificates across the counter, Govt. of Andhra Pradesh & Tata Consultancy Services Limited : The Project brings in a digital PKI enabled integrated architecture to deliver G2C Services in a purely electronic mode (replacing issuing of ink signed paper based manual certificates). Services are classified into two categories: Category “A”: services will be delivered across the counter. Category “B”: services which are Statutory in nature where Notices/Hearings/Field Inspections are required.

Award Category : ICT led Social Innovation Concept by Students

EasyElect, Naveen Kumar, Mandrila Biswas, Prathma Verma, Surabhi Bhatnagar and Raja Biswas, National Institute of Design, Gandhi Nagar, Gujarat : Easy Elect is an idea where the polling booth is taken to people rather than the other way round. Easy elect aims to “gamify” the voting process and enhance its perception amongst people. Using the database based on Unique identification protocol using digital authentication systems such as face recognition and finger print scan from Aadhaar card it aims to make voting ‘easy’ through an online process.

Automatic Voting Machine, Mayank Goyal, Krishna Institute of Engineering and Technology, MuradNagar, Uttar Pradesh : The concept of the Automatic Voting Machine aims to solve this problem. The machine will be connected directly to the server in which all the information about the voters and candidates is already stored. This AVM will help to solve the above stated problems in the following manner–Each voter will be able to access AVM only once and the access can be done by finger print or retina scan etc.

Award Category : Jury’s Choice Cash Award

Neurosynaptic conditioned telemedicine technology to work even in extremely poor settings and indigenously developed ReMeDi™ – Remote Medical DIagnostics solution. ReMeDi™ can measure basic physiological parameters like patient’s electrocardiogram, temperature, blood pressure and oxygen saturation, as well as transmit heart and lung sounds in real-time, through electronic stethoscope probe and provide vital information about the patient to a remote doctor for preliminary diagnosis. The medical device uses only 2W of power. The solution also includes video conferencing between doctors and patients which can work at a bandwidth as low as 32 Kbps. A preliminary diagnosis of cardiovascular problems can be carried out using stethoscope, ECG and blood pressure measurement. With images, taken using a normal web camera, doctors can provide eye care, dermatology and ENT services.

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