Google deserves its reputation as one of the most innovative companies in the world. As I sometimes share when I present to groups of entrepreneurs, a tiny company can become huge on the strength of valuable insights and well-designed solutions.
According to Lorraine Twohill, SVP of marketing at Google, the company still relies on these same ingredients for its growth. When it comes to online behavior, no one knows more about customers than Google does. When it comes to applying data to design effective solutions, Google is the acknowledged leader.
As innovators, we should use the same approach. My second principle of successful innovation states that “Exponential growth comes from new ideas. The best new ideas meet real needs.” To understand real needs, we must acquire deep knowledge of customers. To truly excel, we should know more about customers than they are able to tell us about themselves.
My fourth principle of successful innovation is that “Informed innovation produces the best results.” This means simply that innovation should be based on data. We obtain data by observing and experimenting. Without observation and experimentation, we are left with only hunches (intuition), guesses and assumptions. Those inputs seldom produce successful innovation.
To grow like Google, we must know our customers well enough to discover insights that reveal openings for wealth creation. We must test our conclusions with well-designed experiments that generate valid data. Then, we can build and launch our innovative solutions with confidence that they will produce the kind of results we seek.
Nadella is playing a long game, and he’s insisting Microsoft start by focusing on what he calls the “leading indicators of success” like customer engagement and usage, instead of the “lagging indicators” like profits and revenue. It’s an entirely new culture at the company, and it culminates in Nadella’s vision of why Microsoft exists — “to make things so other people can make things.”
In this infographic, WIDEN introduces you to ways that you can successfully infuse visual storytelling into your marketing efforts. Learn about what visual storytelling can do for marketers and how you can use it to get more love, more fans and more conversations without overloading your staff and resources.
Project Soli is developing a new interaction sensor using radar technology. The sensor can track sub-millimeter motions at high speed and accuracy. It fits onto a chip, can be produced at scale and built into small devices and everyday objects.
Enspiral is a distributed network of independent minded social entrepreneurs, so instead of appointing a CEO they put out an RFP for Servant Leadership. Gina Rembe tells the story of the Catalyst experiment, and exploring how a large network can execute collective strategy
We now live in the touchscreen paradigm. These interactive glowing rectangles are infiltrating our lives: from our desks to our wrists to our living rooms.
These touchsceens are having an even more magnetic effect on children who get attrated to them like moths to light.
This is Generation Moth: a whole new generation that is growing up with screens—screens which always hold the promise of
interactivity and something more engaging than the rest of the environment that they inhabit.
This screen-addicted generation is going to massively change the way people live and attitudes towards the world, for generations to come.
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10X growth starts as a mindset, then requires strategic alliances. 10X growth is actually easier than 3X growth because it requires leveraging strategic partnerships
rather than simply trying to grow on your own
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