Category Archives: Case Study

Serendipity in Management and Innovation

Posted on April 16, 2012 by

The occurrence of events by chance in a beneficial way has always played a fundamental role in innovation Read an  interesting case studies of Thogus ( Google of Manufacturing ) who value serendipity and and facilitiate its happening. http://www.changinggears.info/2011/09/07/the-google-of-manufacturing-one-company-shows-a-possible-future/

Posted in Case Study, Collaboration, Innovation | View Comments

Highlights from the 2011 Best Experience Brands Global Study

Posted on December 13, 2011 by

Author : Maz Iqbal I have read the Best Experience Brands report published by Jack Morton Worldwide and want to share the highlights with you.  For the purposes of the report and this post a ‘Brand Experience” is defined as … Continue reading →

Posted in Branding, Case Study, Customer Service | Tagged , , | View Comments

How to be the last Airline standing ? THINK DIFFERENT

Posted on November 23, 2011 by

Indigo has shown in the six years since its inception that it is one smart company (the only profitable Indian airline). In an interview with ET, Rahul Bhatia, the cofounder, reveals a smart executive at the helm who not only … Continue reading →

Posted in Case Study, Culture, Insights, Inspiration, Interviews | View Comments

TED Talk : The 6 killer apps of prosperity

Posted on November 22, 2011 by

Over the past few centuries, Western cultures have been very good at creating general prosperity for themselves. Historian Niall Ferguson asks: Why the West, and less so the rest? He suggests half a dozen big ideas from Western culture — … Continue reading →

Posted in Case Study, Globalization, Insights, Research | View Comments

CEOMAG.in interview with Sridhar Vembu, Founder of ZoHo.com

Posted on August 16, 2011 by

CEOMAG are pleased to interview Sridhar Vembu, Founder of Zoho.com who shares his vision for Zoho, the journey and other insights which has helped Zoho become a highly successful company. About Zoho Zoho is a comprehensive suite of award-winning online … Continue reading →

Posted in Case Study, Interviews, Vision | View Comments

What it takes to do online retail in India – FlipKart.com case study

Posted on July 26, 2011 by

Flipkart.com has had a great success and claims to have had at least 100% growth every quarter since its founding. Flipkart’s reported sales were Indian Rupee Rs. 4 Crores (40 Million) in FY 2008-09,Rs. 20 Crores in FY 2009-10 and … Continue reading →

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TOC Journey at an Indian Manufacturer

Posted on July 4, 2011 by

Mr. E. A. Elias, MD of APW President Systems, shares how the Theory of Constraints (TOC) management system helped their company to achieve a sustained turnaround in supply chain performance, boost people’s morale, and transform their entire approach to the … Continue reading →

Posted in Case Study, Supply Chain, Theory of Constraints ( TOC ) | View Comments

What to do When a Tech Giant Decides to Eat Your Lunch

Posted on June 27, 2011 by

Author : Mark Suster An edited version of this post originally ran on TechCrunch. This version has some additional details on a portfolio company I’ve invested in, which are disclosed below. WWDC. The annual Apple event where no real hints … Continue reading →

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Social Commerce: Who is selling now?

Posted on June 27, 2011 by

Some people call it s-Commerce and some f-commerce but the basics remain the same. How to sell to the e-connected netizens who are spending significant amount of time on the social websites and driven by the recommendations from friends and … Continue reading →

Posted in Case Study, Insights, Marketing, Technology | View Comments

The Harder I Work, The Luckier I Get

Posted on June 20, 2011 by

Author : Mark Suster Overnight success. It’s one of the biggest myths in the tech industry. It’s an ongoing struggle to overcome this bias. I say “struggle to overcome” because I care about young people entering our industry with a set of … Continue reading →

Posted in Branding, Case Study, Execution, Insights | Tagged | View Comments