Category Archives: Case Study

75 Examples to Spark your Content Marketing Strategy

Content Marketing is gaining much higher traction in comparison to other ways of marketing. Check out some inspirational examples of applying Content Marketing 75 Content Marketing Examples To Spark Your Creativity from Content Marketing Institute

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Serendipity in Management and Innovation

The occurrence of events by chance in a beneficial way has always played a fundamental role in innovation Read an  interesting case studies of Thogus ( Google of Manufacturing ) who value serendipity and and facilitiate its happening. http://www.changinggears.info/2011/09/07/the-google-of-manufacturing-one-company-shows-a-possible-future/

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Highlights from the 2011 Best Experience Brands Global Study

Author : Maz Iqbal I have read the Best Experience Brands report published by Jack Morton Worldwide and want to share the highlights with you.  For the purposes of the report and this post a ‘Brand Experience” is defined as … Continue reading

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How to be the last Airline standing ? THINK DIFFERENT

Indigo has shown in the six years since its inception that it is one smart company (the only profitable Indian airline). In an interview with ET, Rahul Bhatia, the cofounder, reveals a smart executive at the helm who not only … Continue reading

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TED Talk : The 6 killer apps of prosperity

Over the past few centuries, Western cultures have been very good at creating general prosperity for themselves. Historian Niall Ferguson asks: Why the West, and less so the rest? He suggests half a dozen big ideas from Western culture — … Continue reading

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CEOMAG.in interview with Sridhar Vembu, Founder of ZoHo.com

CEOMAG are pleased to interview Sridhar Vembu, Founder of Zoho.com who shares his vision for Zoho, the journey and other insights which has helped Zoho become a highly successful company. About Zoho Zoho is a comprehensive suite of award-winning online … Continue reading

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What it takes to do online retail in India – FlipKart.com case study

Flipkart.com has had a great success and claims to have had at least 100% growth every quarter since its founding. Flipkart’s reported sales cialis order were Indian Rupee Rs. 4 Crores (40 Million) in FY 2008-09,Rs. 20 Crores in FY … Continue reading

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TOC Journey at an Indian Manufacturer

Mr. E. A. Elias, MD of APW President Systems, shares how the Theory of Constraints (TOC) management system helped their company to achieve a sustained turnaround in supply chain performance, boost people’s morale, and transform their entire approach to the … Continue reading

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What to do When a Tech Giant Decides to Eat Your Lunch

Author : Mark Suster An edited version of this post originally ran on TechCrunch. This version has some additional details on a portfolio company I’ve invested in, which are disclosed below. WWDC. The annual Apple event where no real hints … Continue reading

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Social Commerce: Who is selling now?

Some people call it s-Commerce and some f-commerce but the basics remain the same. How to sell to the e-connected netizens who are spending significant amount of time on the social websites and driven by the recommendations from friends and … Continue reading

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