Category Archives: Case Study

The Harder I Work, The Luckier I Get

Author : Mark Suster Overnight success. It’s one of the biggest myths in the tech industry. It’s an ongoing struggle to overcome this bias. I say “struggle to overcome” because I care about young people entering our industry with a set of … Continue reading

Posted in Branding, Case Study, Execution, Insights | Tagged | Leave a comment Case Study : The Hidden Empire

Did you know: is a giant… E-commerce Y/Y growth for Q1 2011 +38% 3 × growth of E-commerce market, Market cap $90 bn 2 × market cap of Ebay, Customers 137 m 2 × # customers of  Groupon, Employees … Continue reading

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Increasing Capacity and Yet Saving Rs.1700 crores

Source : Forbes India Demand of cars in India has been increasing, but Maruti didn’t anticipate such a spurt in demand and hence couldn’t invest in capacity building.  But M.M. Singh came to the rescue and with marginal investment into … Continue reading

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Case Study : How Tata Motors turned Jaguar Land Rover around

Source : LiveMint When Tata Motors Ltd bought Jaguar Land Rover (JLR) for $2.3 billion (Rs. 10,258 crore today) in 2008, it quickly became apparent that the Indian auto maker couldn’t have chosen a worse time for an acquisition of … Continue reading

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