Category Archives: Dilemma

Five Challenges for Sales and Marketing Alignment

More and more organizations are realizing that the talent and resources of Marketing need to be “reeled in” to support sales. While “branding” is important, remember this: A brand is merely the promise of an experience. In order to … Continue reading

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The difficulty of being Good

Reflecting on the Ethical Dilemma being faced by Individuals and Corportes. A multi-star video session including Gurcharan Das, Dr. Kiran Bedi, Rama Bijapurkar, Capt. Gopinath delivered at TiE Summit,Enterprising India Part – 1 Part – 2

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Who is Crushing Creativity in Your Office?

If you speak to people about what is impeding innovation in their organizations you often encounter a paradox. Senior managers feel frustrated that their people are complacent; they are not showing initiative or enterprise. People lower down the organization feel … Continue reading

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What is more Profitable, Core Business,Adjacent or Non-Adjacent ?

Great ideas are often shot down in Organizations because they are not part of the Core Business or adjacent. This article attempts to breaks the myths about Profiting from the Core. Evaluating businesses by virtue of their proximity to a … Continue reading

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