Category Archives: Marketing

Social Commerce: Who is selling now?

Some people call it s-Commerce and some f-commerce but the basics remain the same. How to sell to the e-connected netizens who are spending significant amount of time on the social websites and driven by the recommendations from friends and … Continue reading

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Short term or Long Term : How would you answer this question if you were the CEO?

When it comes to customer-centricity there is only ONE question If you grapple with the Customer stuff for long enough you get past all the surface issues – data, CRM systems, processes, metrics, people etc- and see that it all … Continue reading

Posted in Culture, Marketing, Strategy | 2 Comments

Crafting the Budget for Digital Marketing

Companies must find the right balance between offline and digital investements. They need each other. Show Me The Money – Crafting The Budget For Digital Marketing – View more presentations from Brandon Chesnutt

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QR Codes ( Quick Response Codes )

A QR code (abbreviation for Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The code consists of black modules arranged in a square pattern on a … Continue reading

Posted in Business Intelligence, Marketing, Technology | 1 Comment

10 Excellent Examples of Guerrilla Marketing Campaigns

Guerrilla marketing “works because it’s simple to understand, easy to implement and outrageously inexpensive,” says Jay Conrad Levinson, the man who coined the phrase. Consumers have grown immune to big budget advertising, but marketers that expend a bit of time … Continue reading

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Fun is the Future: Mastering Gamification

Gamification is fundamentally rewriting the rules of engagement for product design and marketing. From Foursquare to Farmville and from Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being used in ever greater numbers. … Continue reading

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What is this beast called “customer focussed strategy”?

I came across this post by Becky Carroll and it got me thinking and I’d like to share that thinking with you.  This post is rather long, technical in parts (though I have made an effort to keep it simple … Continue reading

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What is Lead Scoring?

Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. … Continue reading

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12 Awesome Facebook Stats, Charts & Graphs

Very interesting stats about Facebook. Facebook has become the preferred way of sharing content, second only to email. The most surprising to me was, Most US B2B marketers agree that Facebook is an effective marketing tool. FACEBOOK 51% compared to … Continue reading

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SEO for Startups

Getting Search Engine Optimization ( SEO) right has a huge pay-off ,but its not easy. Where should you invest your efforts and what should you ignore ? What is Vertical Search and how do you benefit from it? A good … Continue reading

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