Category Archives: Social Media

Thought provoking words from Nitin Paranjpe, CEO and MD of Hindustan Unilever Ltd.

This is the story that Mr. Sanjay Mehta carried on the learnings from Mr. Nitin Paranjpe’s keynote address in July 2011. We bring this to our readers to highlight what the CEOs of large companies are thinking of Digital mediums. … Continue reading

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Social Media and Business Intelligence

Sanjay Shetty of in this animated video explains how Social media can be a fantastic business intelligence platform by Listening, Categorizing and Analyzing. In order to gain insight and business intelligence you need data sources, and listening across the … Continue reading

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Facebook Bubble : From Hits to Likes

Author : Pradeep Chopra This article first appeared in Inc. India, July 2011 issue. Amassing fans isn’t enough. Indian brands need to really engage with their customers on Facebook to make sure social media platforms don’t go the dotcom bust … Continue reading

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Fear of Unknown or Fear of Change

Many organizations have resisted even looking at how they might use social technologies within their organizations. At what point will they try it out? With as big as it is getting, it is becoming more difficult to ignore. We just … Continue reading

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20 Experts, 1 Awesome Resource: The Social Media ProBook

Several of the best and brightest in social business collaborated to give away this fantastic book for free, The Social Media Probook. A must read. you can download the Web version here or the print version here or read it … Continue reading

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