Don’t Write a Mission Statement, Write a Mantra : Guy Kawasaki

Source : Stanford University Entrepreneurship Corner

Kawasaki talks about how mission statements, while touted as necessary for any company, often is not representative of the true meaning of the company. Instead, a mantra is shorter and captures the essence of the organization.

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  • http://carmelconcepts.com Carmel

    love it. Carmel Greenwood