Source : Ian Wyatt’s Blog
The Painted Picture is designed to be a three year dream plan for a company and the future state of its business. It aims to discuss the WHAT, not the HOW. A strategic plan is written after painting the picture of the future, and the strategic plan defines the HOW aspects of the plan. The Painted Picture suggests leaning into the future and dreaming about what the business could be, and what it should be. The three year time frame is designed to be far enough in the future to be able to dream big, while being not so far away that the plan seems unachievable (not a Big Hairy Audacious Goal, or BHAG, per Jim Collins).
Here are a couple of good example of a Painted Picture