Simon Sinek: How great leaders inspire action

Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

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  • Alexander Tiedemann

    Mr. Simon Snek’s model about great leaders and how they inspire action proves is very insightful. It talks about the purpose and the vision of a certain company, or the reason behind every organization and why it is important to achieve that purpose or goal.