Slideshow : Blue Ocean Strategy

“In Blue Oceans, demand is created rather than fought over. There is ample opportunity for both growth and profit.” – W. Chan Kim

Blue Ocean denotes all the industries not in existence today — the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Blue ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored..

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