Tag Archives: mantra

“Write 3 Letters” You Are Not that Good

Well you are that good, but let’s come back to that.  First a joke: A new CEO was hired to replace an outgoing CEO.  The outgoing CEO met with the incoming CEO for an exit interview.  During the discussion, the departing CEO stated … Continue reading

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Don’t Write a Mission Statement, Write a Mantra : Guy Kawasaki

Source : Stanford University Entrepreneurship Corner Kawasaki talks about how mission statements, while touted as necessary for any company, often is not representative of the true meaning of the company. Instead, a mantra is shorter and captures the essence of … Continue reading

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