What it takes to do online retail in India – FlipKart.com case study

Flipkart.com has had a great success and claims to have had at least 100% growth every quarter since its founding. Flipkart’s reported sales cialis order were Indian Rupee Rs. 4 Crores (40 Million) in FY 2008-09,Rs. 20 Crores in FY 2009-10 and Rs. 75 Crores for FY 2010-11.

This presentation shares some of the reasons why they were successful.

Post to Twitter

This entry was posted in Case Study, Technology and tagged . Bookmark the permalink.
  • http://twitter.com/sm63 Sanjay Mehta

    As a student and practitioner of e-commerce, I have observed the industry for long. 
    I agree to most of the points in this presentation. That logistics, payment systems, marketing etc. is necessary to make e-com successful. No doubt about that. 

    But I think the most critical factor – and one which Amazon has mastered – is to understand each customer, individually. Algorithms that show you exactly what you may like to purchase, are what makes e-com successful. It is not possible at a Big Bazaar. They are not able to change product positioning when they know you are walking in. That is the advantage that e-com offers, and Amazon has been brilliant on this aspect. 

    Also to understand customers so well that you are able to foresee demand, get the right merchandise that will click (from wherever it is, that you need to get it) etc. 

    If Flipkart is investing into these areas, that will be awesome.. !

  • Shaktimotani

    perfect mekin, you wrote just everything in one shot

  • http://www.adodis.com/Ecommerce-Shopping-Cart.php Ecommerce shopping cart

    Yes if the Ecommerce business has to be successful it has to provide large range of product which are unique and the pricing must be good to grab the customer again and again. 

  • technofist Sridhar

    if u design a ecommerce website it can be more useful and its more secured one

  • technofist Sridhar

    Also to understand customers so well that you are able to foresee demand, get the right merchandise that will click (from wherever it is, that you need to get it) etc.

  • Ramkumar V

    I wonder, How did you add Google & Infosys for a presentation regarding retail????