Athletic Brewing welcomes General Atlantic as a key growth partner

Athletic Brewing, one of the hottest brands in the liquor market, just revealed it had shut a $50 million equity financing round led by General Atlantic, a private equity firm.

“We’re thrilled to welcome General Atlantic as a key growth partner at a time when we’re significantly expanding our West Coast capacity to meet increasing demand for Athletic beer,” said Bill Shufelt, Co-Founder and CEO of Athletic Brewing.

“We are passionate about transforming the way modern adults drink and converting critics into believers. We’re at the start of a long-term trend, and we couldn’t be more excited to have General Atlantic by our side as Athletic begins its next phase of growth.”

Expansion and Vision

Athletic Brewing is on the cusp of a significant expansion, particularly on the West Coast, driven by a growing demand for their innovative non-alcoholic craft beers. This partnership with General Atlantic, a leading global growth equity firm, marks a pivotal moment for the company.

Commitment to Change

Shufelt emphasized Athletic Brewing’s commitment to changing drinking habits among modern adults. The company aims to offer a healthier and enjoyable alternative to traditional alcoholic beverages, hoping to convert skeptics into enthusiasts.

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This mission aligns with a broader societal trend towards wellness and mindful consumption.

Excitement for the Future

The collaboration with General Atlantic is seen as a critical step in Athletic Brewing’s growth trajectory. With this support, the company is poised to enhance its production capabilities and extend its market reach.

Shufelt’s enthusiasm reflects the company’s optimism and readiness to embrace the opportunities ahead, leveraging General Atlantic’s expertise and resources to navigate this exciting new phase.