Gram Unnati and Coca-Cola India Launch Project Mango Unnati
Gram Unnati has partnered with Coca-Cola India to initiate Project Mango Unnati in Karnataka. This collaboration aims to enhance mango yields and improve farmers’ income, focusing on the Alphonso and Totapuri varieties.
Objectives of Project Mango Unnati by Coca-Cola India:
The project seeks to revolutionize mango farming by introducing sustainable agricultural practices.
Focus on Alphonso and Totapuri mango varieties to ensure high quality and yield.
Collaboration with Horticultural Agencies:
Partnering with state horticulture agencies like Krishi Vigyan Kendra (KVK), the Mango Board, the Indian Institute of Horticultural Research (IIHR), and various district horticulture departments.
Emphasis on modern farming practices and innovations to benefit both farmers and the environment.
Aneesh Jain, CEO and Founder of Gram Unnati:
“Gram Unnati is proud to partner with Coca-Cola India on this transformative project that underscores our commitment to sustainable agriculture and farmer empowerment. By adopting modern practices and focusing on quality, we aim to significantly enhance the livelihoods of mango farmers in Karnataka.”
“Farmers are the backbone of India’s horticulture system. With Project Mango Unnati, we aim to elevate the livelihoods of these farmers with advanced horticulture solutions, empowering them to significantly increase their incomes.”
Benefits to Mango Farmers:
Adoption of sustainable agricultural practices to improve the quality, size, and shelf life of mangoes.
Better quality and size translate to higher market prices for the farmers’ produce. Demonstrating rejuvenation techniques for old and senile orchards. Promoting high-density plantation (HDP) practices for increased productivity.
Implementing micro irrigation, integrated pest management (IPM), and water conservation techniques like mulching and rainwater harvesting.
Providing crop advisory services, climate forecasting, and crop alert systems to equip farmers with climate-smart techniques.
About Gram Unnati:
Gram Unnati is an agri value chain enterprise offering advisory services, high-quality inputs at low costs, and market linkages to marginal farmers.
They provide customized production, logistics, and end-to-end quality control of agri produce to institutional buyers.
