YouTube Increases Premium Subscription Prices

YouTube has raised the prices of its Premium subscriptions in India by 12-58% across all plans, marking the first price hike since the Google-owned platform launched Premium subscriptions in the country in 2019.

YouTube Premium: Ad-Free Experience with Additional Features:

YouTube Premium offers subscribers an ad-free viewing experience, the ability to play videos in the background, and the ability to download videos for offline playback. In an email to subscribers, YouTube explained that the price increase is necessary to “continue delivering great service and features.”

The company added, “We don’t make these decisions lightly, and this update will allow us to continue to improve Premium and support the creators and artists you watch on YouTube.”

New Pricing for YouTube Premium Plans:

• Individual Plan: Now priced at ₹149 per month, a 15.5% increase from ₹129 per month.
• Student Plan: Now costs ₹89 per month, up 12.7% from ₹79 per month.
• Family Plan: Witnessed the highest increase, now priced at ₹299 per month, up 58.2% from ₹189 per month.

YouTube Music Prices Also Increased:

In addition to the Premium subscription, YouTube has also raised the prices of its music streaming service, YouTube Music. The individual plan now starts at ₹119 per month, up from ₹99 per month.